Chevrolet is an iconic brand that everyone recognizes. It was time to show that confidence by brand refresh that I was called to do. We showed the confidence by dropping the wordmark all-together in high brand awareness markets such as North America and built a new visual language that launches the brand to a modern era while keeping its legacy.
CLIENT
Chevrolet, GM, Detroit
INDUSTRY
Car Industry
PEOPLE
James Adame, Creative Director
Mirna Morphis, Design Director
SERVICES
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Logo redesign
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Visual Language
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Animation Storyboard
Logo / Tagline / Color Palette
We simplified the mark down to its outline and added a glare to keep the dimensionality and add connection to the current mark. The “Find New Roads” tagline got a new two line lockup to make it more dynamic. Lastly, we refined the Chevrolet color gold to move away from current mustard yellow and make it a bit darker for a more classy and modern look.
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